E-Commerce Design

Storefronts that sell.
Experiences that convert.

We design, build, and support ecommerce platforms that help businesses sell online without the headaches. Whether you need a custom storefront, an Amazon presence, or a flexible online catalog, we create digital shopping experiences that feel reliable and clear.

Questions about Ecommerce? →

Email us today if you'd like to discuss ecommerce option info@fifthandmissing.com

A few things worth considering

Navigating the digital retail landscape.

Running an ecommerce business comes with real challenges. Customer expectations are high, competition is constant, and small issues in navigation, checkout, or performance can quickly add friction. This section highlights a few common realities we see across ecommerce projects, and why thoughtful design and structure matter.

Cart Abandonment

A significant number of shoppers add products to their cart but never complete checkout. This often comes down to unclear steps, unexpected friction, or a buying experience that feels harder than it should.

Return Rates

Returns cost retailers billions every year. A large part of that comes down to unclear product information and mismatched expectations. Clear product pages, accurate sizing, and honest visuals help customers understand what they are buying before checkout.

Desktop Conversion

Mobile is where many customers browse, but desktop still drives higher-value purchases. People tend to complete more considered transactions on larger screens, which is why desktop experience still matters when it comes time to buy.

Market Maturity

With more than 70 percent of Canadians shopping online, ecommerce is no longer local. Customers compare experiences across many stores, often unconsciously, and expect things to feel familiar, reliable, and easy to use regardless of where they buy.

Sources: Statistics Canada – Retail E-Commerce Sales / U.S. Census Bureau – Quarterly Retail E-Commerce Reports / Baymard Institute – Cart Abandonment Research / eMarketer – U.S. and Canada E-Commerce Forecasts / Checkout.com – Canada E-Commerce Trends / Shopify – Global E-Commerce Statistics / Reuters – U.S. Retail and E-Commerce Coverage

How we approach ecommerce

Built for clarity and real-world use.

Ecommerce isn’t just a checkout button; it is a business tool. We build platforms that work for both your customers and your team, focusing on:

✓ Straightforward navigation and product presentation
✓ Checkout flows that are actually easy to use
✓ Consistent brand experience across mobile & desktop

Online stores are not static. We build ecommerce platforms with long-term use in mind, so updates, new products, and refinements can be made smoothly as your business evolves. The goal is a storefront that is practical to manage, flexible as needs change, and reliable day to day, not something that needs to be rebuilt every year.

Scroll down to view storefronts we’ve recently launched ↓

Capabilities

The Technical Edge.

We combine thoughtful design with solid, dependable development, drawing on more than 20 years of digital experience to deliver solutions built around your business.

Shopify & Plus

We design custom Shopify stores tailored to your products and brand, moving beyond off-the-shelf templates to create storefronts that feel considered and easy to use.

Custom Theme Dev
App Integration
Migration Services
Speed Optimization

Get Shopify Estimate

WordPress & WooCommerce

We build flexible WooCommerce stores for businesses that need more control over structure, content, and product complexity, without sacrificing usability.

Custom Woo Builds
Payment Gateways
Security Hardening
Wholesale Portals

Get Custom Estimate

Amazon Marketplaces

We design Amazon listings and Brand Stores that are clear, consistent, and aligned with your wider brand, helping products stand out in a crowded marketplace.

A+ Content Design
Storefront Build
FBA Strategy
Listing SEO

Optimize Listings

Storefronts that sell.
Experiences that convert.