Great design begins with understanding - not just of project goals, but of its potential to connect, inspire, and endure.
Our approach is purposeful.
We strip away the noise to focus on what really matters to your audience, creating work that is not only visually
striking, but strategically sound. Every project is an opportunity to solve a problem, spark a connection, or
clarify a message. From brand identity to digital experiences, we build design solutions that feel thoughtful, seamless,
and built for real-world impact. At Fifth and Missing, we’re not just here to make things look good, we’re here to make them work.
“We had the pleasure of collaborating with Fifth and Missing Design Group on our Dexcom Deep Dive website project. Fifth and
Missing not only understood our vision but also helped to improve it from our original scope.
Their ability to take complex information and include it in an engaging and user-friendly interface was remarkable.
Throughout the project, communication was easy, deadlines were met, and revisions were handled promptly. Overall, it was a smooth and
enjoyable
collaborative process. Thanks to their work, the website has become a cornerstone of our online professional education presence.”
F.M., Dexcom Canada
featured projects
Our graphic design team designed a series of pull-up banners and supporting marketing collateral for Help at Home Healthcare’s E-Care Everywhere program. Created for use at tradeshows and professional events, the materials balance clarity and visual warmth. Print production was coordinated through our Canadian trade print network to ensure quality and fast turnaround.
Custom design, development, and implementation of the HUSSSH® Amazon Storefront, built to reflect the brand’s
premium positioning in the cosmeceutical space. Ongoing support includes regular updates, A/B testing, and
storefront management to ensure optimal performance across product launches and promotions.
Visit site
A thoughtful brand identity for a home healthcare provider focused on warmth, trust, and dignity. We created a clean, approachable logo, professional business cards, and welcoming signage, then extended the look and feel into a responsive website designed to build confidence and make getting care simple.
We illustrated, designed, and animated a custom educational graphic for BioSyent’s oral health product, Gelclair®. Created to support healthcare professional communications, the piece explains how the product coats the mouth’s mucosal lining, shielding exposed nerves and soothing ulcer-related pain. With clean, anatomical illustration and accessible medical labeling, the graphic balances scientific accuracy with visual clarity—helping BioSyent demonstrate Gelclair’s mechanism of action in a way that’s both professional and easy to understand.
IQVIA OCE Personal
Design + Development + Deployment
In today’s fast-paced pharmaceutical and healthcare landscape, capturing your audience’s attention requires more than just data; it demands storytelling that resonates and visuals that captivate. IQVIA OCE Personal is a robust multichannel engagement platform designed to empower sales representatives to deliver tailored, impactful customer experiences. But to truly leverage its potential, your materials need to be as dynamic and engaging as the platform itself.
As one of only three Canadian-based agencies to hold the prestigious IQVIA Agency Certified Partner designation—and the only agency in Canada licensed in both OCE Personal CLM and OCE Personal Email—we specialize in transforming basic presentations into visually stunning, interactive, and persuasive rep-led journeys.
S.W., WCF
additional services
